The main weaknesses of the Spoke N’ Rider are as follows:

•	Customer demand is cyclical due to a decrease in student population during summer months.
	
•	The Mountain Cycler is a 1/4 mile closer to campus than the Spoke N’ Rider and walking is the only means of transportation for many of the potential student customers.
	
•	The Spoke N’ Rider will have to hire 2-3 more employees to support the expansion.  As the shop grows, Mr. Hill’s focus will become more managerial and he will have less time to devote to hands-on selling and event organizing.